Project Overview
Prior to launching its line of Windows-based smartphones, Microsoft worked with ID Branding to translate the brand's two-dimensional visual identity into an immersive retail experience and POS communications.
I worked with a team of graphic designers, illustrators, interior architects, fixture designers, and copywriters to establish a template and detailed guidelines for every aspect of the new Windows Mobile store interiors.
Role
Creative Director (at ID Branding)
Contribution
• Conceptual Design
• Creative Direction
• Design Guidelines
• Copywriting
