Project Overview
More than any other urban transit system in America, TriMet has succeeded in controlling sprawl, reducing congestion, and making the metropolitan region it serves—Portland, Oregon—more vibrant, accessible, and livable.
To help people understand TriMet’s pivotal role in shaping and enhancing the region’s livability, ID Branding led the transit agency through a comprehensive overhaul of its visual identity and launched a five-year brand awareness campaign that tied public transit to Portland's acclaimed livability.
