Project Overview
Soundrop had carved out a niche providing easy rights clearance and affordable song distribution to YouTube cover artists. But despite a fanatical client base, Soundrop was relatively unknown by the rapidly growing creator community, and a splashy re-brand was needed to amplify its playful, fun-loving appeal.
Soundrop’s love of musical expression in all its forms is reflected in the vibrant colors Soundrop uses to project its quirky identity. With a multi-colored logo and electric color gradients that set off images of its creator clients, Soundrop’s 80s-video-arcade-meets-roller-disco vibe is effusive and explicitly joyful, a celebration of the prolific creators who go out on a limb to share their talents.
Role
Strategist & Creative Director (at Rupphaus)
Contribution
• Brand Strategy
• Creative & Art Direction
• Design
• Marketing & Social Media Strategy
• Brand Activation
