Project Overview
I teamed up with Joyful Complexity to help SohoMD distinguish itself from the growing number of telehealth platforms prioritizing drug prescriptions over holistic, evidence-based medical care.
Anchored by an upbeat, approachable logo that beckons "This way up," SohoMD’s new visual identity forgoes the tech-platform vibe of other mental telehealth providers in favor of a colorful, friendly polish that evokes quality, medical rigor, optimism, and practical encouragement.
Role
Strategist & Creative Director (at Rupphaus)
Contribution
• Research & Strategy
• Brand Identity & Messaging Platforms
• Visual Identity & Creative Direction
• Website Design
• Brand Marketing
