Project Overview
ID Branding developed a brand strategy, visual identity, messaging platform, and communication plan that positioned Kodak Dental Systems as the first fully integrated imaging solution for dental practices—and the only platform based on Kodak’s industry-leading medical imaging technology.
Following the successful launch of Kodak Dental Systems, ID Branding was asked to rename Kodak’s medical systems offering and create a new visual identity that would underscore the promise of streamlined workflows for healthcare providers. Soon after this rebrand, Kodak was able to sell its medical systems division, dubbed Carestream, for $2.35 billion.
Role
Creative Director (at ID Branding)
Contribution
• Brand Strategy
• Brand Architecture
• Creative Direction
• Design Guidelines
• Messaging
